Ecrit par | Salesforce

Today’s most successful companies are all about their customers. Putting customers first and becoming a “customer company” should be the top priority for every small business looking to grow—and the SMBs that thrive will use data to make it happen.

Customer relationship management (CRM) solutions like are critical tools for small businesses that want to increase sales and sales productivity. That’s because CRM solutions organize scores of customer data into one easy-to-use interface. This helps salespeople respond to customers faster, keep tasks organized, gather more information about leads, send messages with increased relevancy, and improve all-around efficiencies.

Even better—CRM solutions can be paired with existing accounting software to maximize ROI and create the most accurate forecasts possible.

This infographic provides an overview of how small businesses can use CRM to become a highly efficient sales powerhouse.

For more information about how a CRM solution like Salesforce can help your small business, take a look at the full e-book here